Marketing the EU: Krayt dragon keychain (now available on Ebay!)
This is an update to an older article about the Del Rey promo Krayt dragon keychain
One of the things I miss the most about the Expanded Universe is the awesome promo material Del Rey created to market the books. I've got boxes and boxes of Del Rey (and Bantam, and Bioware, and Dark Horse, and Marvel, and Cartoon Network, etc.,) promo items ranging from a Darth Revan mask to bookmarks for Scoundrels. Perhaps the coolest item ever was the Krayt dragon keychain, given away to promote the novel Kenobi. The best part? It screamed like the Krayt dragon!
To learn more, check out Matt Wilkins' video about Kenobi where he talks about the keychain. And fun fact: for fans who think Del Rey isn't listening to EU fans, it'll delight readers to know that a few months after this video, someone from Del Rey made sure to track down the Twin Suns Foundation booth at Celebration in order to pass a Krayt keychain along to Matt.
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